Last week, we received our requested sample of Starbucks new instant coffee, Via. We have to say, it is pretty darn good. Especially compared to the taste memory of other instant coffees of days gone by. We tried the Italian Roast since it was the bolder one of the 2 samples we received. We'll definitely keep some of this around for when we don't have time to fresh brew, don't need a whole pot, or for trips (when that hotel room stuff just doesn't cut it). Right now, you can only buy it in Chicago, Seattle, or online.